The fourth installment in our Geodomain Investment and Development Series focuses on CaboVillas.com, one of the top online destination properties marketing Los Cabos to an affluent American travel market and beyond. It is, in my opinion, one of those perfect examples of a working and profitable online business, tied to a well-established brick and mortar business of a different name.
CaboVillas.com is owned and operated by Earth, Sea & Sky Vacations, a company based in Watsonville, California. Don Hirschaut, President of Earth, Sea & Sky Vacations was kind enough to share the story and vision behind their geodomain and website strategy:
“At the time we acquired and launched CaboVillas.com in 1998, we’d already been in business for almost a decade. We’d established our reputation as the leading provider of luxury villa vacations in Los Cabos, Mexico, and were eager to expand the reach of our message and brand recognition. While our company name is Earth, Sea & Sky Vacations, we knew we wanted a domain that was more emblematic of what we actually do—something that was to the point, memorable, transparent and instantly recognizable. CaboVillas.com had exactly the impact we were looking for.
Throughout the years, we’ve focused on expanding and refining CaboVillas.com to maximize ease of use, both for clients actively searching for their next dream vacation and for more casual visitors browsing for expert information about the destination. Not only does this mean improving search functionality and general user interface, but also providing fresh, meaningful content. We’re extremely proud that CaboVillas.com has grown into a comprehensive resource for all things Cabo, and that we’re widely considered an authority in the region. Our Web presence is the single most important element in our Sales and Marketing strategy. Our goal is to both garner new visitors and to foster repeat, loyal patronage to our site by delivering useful destination information, travel tips, insightful articles, maps and live webcams in addition to our vacation properties.
So far this year, CaboVillas.com has had over 1 million unique visitors. We know that simply having a powerful domain and established history is not enough to maintain this sort of engagement. Rather than resting on our laurels, our Marketing team is continuously analyzing traffic, identifying areas of weakness and researching ways to enhance the user experience in order to remain the definitive go-to website for Cabo travel. By combining beautiful graphic design, carefully researched content and intuitive environment, we believe CaboVillas.com has a well-deserved reputation in the online travel community as a lasting presence.”
Thank you, Don, for sharing a piece of the driving vision and strategy behind this superbly built property.
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good looking site.. it makes me want to go on vacation :-)